Design Case Study – Blog Post 4

My forth blog post will talk about finalising my design and a general summary of what it will consist of. My publication design will be a series of blog posts in the lifestyle blogging field that has become the predominant way in events and public relations, to market, advertise and promote products, events and services and persuade the way the reader and general public view these things.

My posts will take similar format and target a similar audience to that of Melbourne’s Broadsheet and The Urban List, which are essentially lifestyle guides too all things Melbourne, promoting upcoming events, companies and product launches.

To enforce that my presentation and series of blog posts will be that of a ‘good design’, I will incorporate the notions of it being user friendly, aesthetically pleasing and working efficiently. The design concept recently explored in the learning materials, forgiveness will be shown throughout.

As Lidwell says, human error is inevitable. Yet when any errors occur we need to see reversibility of actions. Knowing that an action when a button is clicked can be undone and having confirmation present when readers are undertaking critical actions, e.g commenting on posts, will be present throughout.

‘Aesthetic designs are are perceived to be easier to use than less aesthetic designs’ (Lidwell, Holden & Butler, 2010). With wanting my design to be aesthetically pleasing, simple to use and follow but to also suit who I am as the blogger and author of the lifestyle website, I have decided to change my colour scheme to that of a coral/pink and predominantly white/black. I have kept the original colour scheme for these four blog posts so you can see the vast difference as to how my thoughts have come along and changed with how I initially thought my design would look, to completely changing up my thoughts and ideas with how I want my final publication design to end up.

The coral/pink colour scheme I will be using throughout, symbolises feminine, calmness and beauty with the white representing purity and cleanliness. These colours can also be shown in the heading and first blog post picture, shown below, that further symbolises these meanings and gives the reader a friendly, fresh feel, knowing that these lifestyle posts will have a fun, feminine take on them.

How does this image make you feel? What ideas does it bring to mind?



The attractiveness bias design concept shows that people have a tendency to see attractive people as more intelligent, competent, positive and sociable than unattractive people (Lidwell, Holden & Butler, 2010). For this reason I will be posting a photo of myself, not bare faced and fresh, but with full make-up and hair complete to show myself to the best of my ability as an introduction to who I am, so readers can see that if I take pride in my appearance, I must also take pride in my work and blog posts.

I know I have focused again on the design concept of colour in this post as in previous posts, but I feel this was only appropriate to focus on hence the big aesthetic changes based around colour that I want to make to my final design.

I look forward to my final publication coming to light with these changes and new ideas, and continue to incorporate these and further design concepts into my final piece.



Lidwell, W, Holden, K & Butler J 2010, Universal Principles of Design, Rockport Publishers, Osceola: United States.

Design Case Study ~ Blog Post 3

With design influencing the presentation of information we can explore in further, certain design principles, particularly surrounding usability and it’s role when using design in the Public Relations field.

Good design is fun, neat and pleasant with consistency being key to usability when designing my formal presentation.

One of the major ways people learn is by discovering patterns, therefore consistency is paramount when assisting people to recognise and apply these patterns within any design work (Matz 2012). Buttons and icons in my presentation have been designed similar, as anything that looks the same should do similar things. Inconsistency with design format in any formal presentation, creates confusion as things don’t work the way the viewer expects them too.  For this reason, fonts, buttons, sequences and icons will be kept consistent throughout the presentation.

The visibility of buttons and controls in the presentation will be clear and evident to increase the usability and learnability of the design (Matz 2012).

Creativity in design occurs when users start interacting and creates loyalty amongst the designer and viewers of any formal presentation (Lidwell 2010). Feedback when developing my Public Relations formal presentation

Feedback is one important principle according to (Donald Norman 2003), that suggests you should give users confirmation that an action has been performed successfully or unsuccessfully. Two types of feedback that my formal presentation will include will be activation feedback, being evidence that the control was activated successfully, and behavioural feedback which is evidence that the activation of the control has now had some effect in the system.

Below is an example of design concepts that show both forms of feedback.
For example, the elevator button in this picture can be pressed, the evidence that has had some effect in the system is that the button lights up so the user knows it has activated to take them to their desired floor of the building.

Google Image: Donald Normans Design Principles of Usability



Image: Google: Donald Normans Design Principles Of Usability

Lidwell, W, Holden, K & Butler J 2010, Universal Principles of Design, Rockport Publishers, Osceola: United States.

Matz, K 2012, Don Norman’s design principles for usability, Architecting Usability, viewed 7th January 2016, <;.



Design Development case study ~ Post 2

‘Design is thinking about thinking differently’ (Design Council 2013).

By looking into the further design concepts covered over the last few weeks, being a combination of; expectation effect, accessibility and entry point, we can further communicate the importance and value of design in Public Relations.

The expectation is to effectively meet the needs of the client, whether that be promoting a product, service or business as a whole. We want to gain the customers attention at the first click on this presentation.

With an entry point being ‘a point of physical or attentional entry into a design’ (Lidwell, Holden & Butler 2010), by using a quote as the opening to this post, it shows an attention gaining entry point to the blog. It is important to make a first impression with a design, as people do judge by what they first see. With several headings to each week’s blog posts, with a simple click of a button, users will be able to move around this presentation to various entry points around the site.

This presentation once in it’s final form will also take on a high level of accessibility to viewers as it will be highly operational and simplistic in it’s use. Objects and environments should be designed without modification, to be usable by as many people as possible from diverse abilities and backgrounds (Lidwell, Holden & Butler 2010).

The image below shows the simple outlines to a well designed formal presentation.



Design Council 2014, The value of design, viewed 12th December 2016, <;

Image: <;

Lidwell, W Holden, K & Butler, J 2010, Universal principles of design: 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design, Rockport Publishers, ProQuest Ebook Central, viewed 12th December 2016



Design Development Case Study: The Value of Design in Public Relations

The purpose of a public relations professional is to use various forms of media and communication styles to influence the opinions and behaviours of the public, all while building, maintaining and managing the reputation of their clients (Prospects 2016).

Design is used in public relations to manipulate the way information is presented. As I’ve shown in this formal presentation, the use of colour is important to catch the readers eye (Lidwell 2010). The use of these warm accent tones, makes for a crisp, professional but welcoming palette that attracts attention and keeping the reader engaged.

As discussed in Lidwell et al. 2010, p.108, one specific design practice used by the public relations professional is framing, which is of high value in the industry. This technique using images and words, is an important and powerful influencer on behaviour, decision making and judgement. Framing can be presented in a positive (e.g. glass half full), or negative (e.g. glass half empty) way (Lidwell 2010).

The image below is an example of how positive and negative framing could be used in a piece of media used to persuade the public. Positive framing has been shown to be more persuasive in the media as it tends to lean towards more positive feelings within people and influence their decision making in a positive way, seeking action. Rather, in the first illustration, the negative framing moves people towards inaction and risk avoiding behaviours (Lidwell 2010).

Note how you feel when you look at the image. What comes to mind?




Lidwell, W Holden, K & Butler, J 2010, Universal Principles of Design: 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design, Lockport Publishers, ProQuest Ebook Central, viewed 20th November 2016

Prospects 2016, Public Relations Officer, viewed 20th November 2016 <;

image: <; viewed 23rd November 2016