My forth blog post will talk about finalising my design and a general summary of what it will consist of. My publication design will be a series of blog posts in the lifestyle blogging field that has become the predominant way in events and public relations, to market, advertise and promote products, events and services and persuade the way the reader and general public view these things.
My posts will take similar format and target a similar audience to that of Melbourne’s Broadsheet and The Urban List, which are essentially lifestyle guides too all things Melbourne, promoting upcoming events, companies and product launches.
To enforce that my presentation and series of blog posts will be that of a ‘good design’, I will incorporate the notions of it being user friendly, aesthetically pleasing and working efficiently. The design concept recently explored in the learning materials, forgiveness will be shown throughout.
As Lidwell says, human error is inevitable. Yet when any errors occur we need to see reversibility of actions. Knowing that an action when a button is clicked can be undone and having confirmation present when readers are undertaking critical actions, e.g commenting on posts, will be present throughout.
‘Aesthetic designs are are perceived to be easier to use than less aesthetic designs’ (Lidwell, Holden & Butler, 2010). With wanting my design to be aesthetically pleasing, simple to use and follow but to also suit who I am as the blogger and author of the lifestyle website, I have decided to change my colour scheme to that of a coral/pink and predominantly white/black. I have kept the original colour scheme for these four blog posts so you can see the vast difference as to how my thoughts have come along and changed with how I initially thought my design would look, to completely changing up my thoughts and ideas with how I want my final publication design to end up.
The coral/pink colour scheme I will be using throughout, symbolises feminine, calmness and beauty with the white representing purity and cleanliness. These colours can also be shown in the heading and first blog post picture, shown below, that further symbolises these meanings and gives the reader a friendly, fresh feel, knowing that these lifestyle posts will have a fun, feminine take on them.
How does this image make you feel? What ideas does it bring to mind?
The attractiveness bias design concept shows that people have a tendency to see attractive people as more intelligent, competent, positive and sociable than unattractive people (Lidwell, Holden & Butler, 2010). For this reason I will be posting a photo of myself, not bare faced and fresh, but with full make-up and hair complete to show myself to the best of my ability as an introduction to who I am, so readers can see that if I take pride in my appearance, I must also take pride in my work and blog posts.
I know I have focused again on the design concept of colour in this post as in previous posts, but I feel this was only appropriate to focus on hence the big aesthetic changes based around colour that I want to make to my final design.
I look forward to my final publication coming to light with these changes and new ideas, and continue to incorporate these and further design concepts into my final piece.
Lidwell, W, Holden, K & Butler J 2010, Universal Principles of Design, Rockport Publishers, Osceola: United States.